lululemon and GANNI took their “club dance” capsule to the street in Williamsburg — a full wheat-paste wall at N 10th St & Berry St reading “joy is a power move,” “come on, let’s dance,” and “move freely.” Eye-level posters on one of Brooklyn’s most-walked creative corridors, exactly where the brand’s audience already is.
Campaign details
- Location
- lululemon × GANNI — Williamsburg
- City
- New York
- Format
- Wheat-paste posters
Street posters in New York
New York rewards street-level advertising like nowhere else in the country. Millions move on foot every day through neighborhoods where a hand-pasted run reaches people billboards never touch — dense blocks, slow sidewalks, and a culture that actually reads the walls.
Every run like this follows the same playbook: we scout the exact walls worth owning, print on street-grade weatherproof stock in-house, hand-paste during the busiest hours, and send back geotagged photos so you can see precisely where your brand went up — and how long it stayed.
