Publicis Sapient ran a cut-and-paste “ransom note” campaign across Chicago’s Wicker Park — “We Have Your ROI” and “Get More From Enterprise AI” hand-pasted on the boarded walls of the Milwaukee Avenue corridor. A B2B consulting pitch turned into something the street actually stops to read, dropped right where the neighborhood’s creative and tech crowd walks.
Campaign details
- Location
- Publicis Sapient — Wicker Park, Chicago
- City
- Chicago
- Format
- Wheat-paste posters
Street posters in Chicago
Chicago's neighborhoods, from Wicker Park to Logan Square, run on independent culture and heavy pedestrian corridors. Hand-pasted posters fit right in, reaching a local audience that's genuinely engaged with the street around it.
Every run like this follows the same playbook: we scout the exact walls worth owning, print on street-grade weatherproof stock in-house, hand-paste during the busiest hours, and send back geotagged photos so you can see precisely where your brand went up — and how long it stayed.
