“7TH AVENUE’S MOST WANTED: A BOUNTY HUNT FOR BASIC GUYS” We turned Midtown into a live-action meme with this street-level treasure hunt—part wanted poster, part economic satire, 100% frickin’ confusing. Tactical Genius: Guerrilla Game Show: “LUNIVERSAL BASIC GUYS” as both prize and punchline Bait & Switch: 2017 timestamp gaslit pedestrians about expired rewards Social Engineering: At least three dudes asked if they were “this dude” “When a Fox News intern called the NYPD about the ‘UBI conspiracy,’ we knew we’d peaked.”
New York rewards street-level advertising like nowhere else in the country. Millions move on foot every day through neighborhoods where a hand-pasted run reaches people billboards never touch — dense blocks, slow sidewalks, and a culture that actually reads the walls.
Every run like this follows the same playbook: we scout the exact walls worth owning, print on street-grade weatherproof stock in-house, hand-paste during the busiest hours, and send back geotagged photos so you can see precisely where your brand went up — and how long it stayed.
