Prime Meatpacking District real estate — the corner of 10th Ave and Gansevoort, blanketed with the WILLOW campaign and the Commerce Audiences run. Eye-level wheat-paste on the exact stretch of downtown Manhattan where the foot traffic never stops: sharp posters, green scaffold base, steady walk-by all day.
New York rewards street-level advertising like nowhere else in the country. Millions move on foot every day through neighborhoods where a hand-pasted run reaches people billboards never touch — dense blocks, slow sidewalks, and a culture that actually reads the walls.
Every run like this follows the same playbook: we scout the exact walls worth owning, print on street-grade weatherproof stock in-house, hand-paste during the busiest hours, and send back geotagged photos so you can see precisely where your brand went up — and how long it stayed.
