“BREAKING: HAIRCUTS DON’T REQUIRE PERMISSION.”

ROSE CO turned 9th Ave into a salon-free zone with this delicate-free (and delightfully unhinged) takeover. Four identical posters. Zero explanations. Maximum cognitive itch.

Tactics:

Psychic vandalism via obsessive repetition

Anti-advertising (let them Google “Albreakthrough”)

Barbershop quartet of confusion

“By week two, construction workers were debating ‘delicate-free’ theories. We call that a cultural win.”