“16840 – 333 LAFAYETTE ST: WHERE THE WALLS GREW A CONSCIENCE”

We turned this NoHo corner into a wheat-paste hall of mirrors—every layer whispering Mulberry Street’s secrets back to itself. The posters started pasting themselves by dawn.

Guerrilla Forensics:

Ghost Protocol: Used subway grime as adhesive texture

Echo Warfare: “GOAL_S” bled into nearby Banksy fan art

Subliminal Real Estate: Made “333” the area’s new lucky number

“When two NYU professors photocopied this for a semiotics lecture, we retroactively became an academic institution.”