“MARVORAN: WEED BUT MAKE IT COUTURE”
This sidewalk went from concrete to catwalk when we turned a dispensary ad into a luxe street hallucination. Chanel meets chronic in this accidental fashion manifesto.
Tactical Breakdown:
Boulevard Haute-Couture: Wheat-pasted confusion at 3AM
Designer Dyslexia: “THE COCO / CHANEL” slippage (50% thought it was a collab)
Botanical Gaslighting: “Flower EDIE PARKER” as if anyone asked
“When the Soho brunch crowd started debating if this was a real brand, we knew we’d won.”