{"id":6126,"date":"2025-07-14T23:38:56","date_gmt":"2025-07-14T23:38:56","guid":{"rendered":"https:\/\/streetposter.com\/?p=6126"},"modified":"2025-07-18T14:46:37","modified_gmt":"2025-07-18T14:46:37","slug":"billboards-are-dead-long-live-the-alley","status":"publish","type":"post","link":"https:\/\/streetposter.com\/?p=6126","title":{"rendered":"BILLBOARDS ARE DEAD. LONG LIVE THE ALLEY"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><em>Why Gen Z would rather trip over your poster than scroll past your ad.<\/em><\/h3>\n\n\n\n<p>Billboards are tombstones. Instagram ads? Digital tumbleweeds. Meanwhile, our alley campaigns average&nbsp;<strong>47% recall<\/strong>&nbsp;(vs. digital\u2019s 2.8%). Here\u2019s why concrete murders algorithms:<\/p>\n\n\n\n<p><strong>THE ATTENTION ECONOMY\u2019S DIRTY SECRET:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Metric<\/strong><\/th><th>Billboards<\/th><th>StreetPosters<\/th><\/tr><\/thead><tbody><tr><td><strong>Eye Contact<\/strong><\/td><td>1.5 sec<\/td><td>9 sec*<\/td><\/tr><tr><td><strong>Recall<\/strong><\/td><td>11%<\/td><td>47%<\/td><\/tr><tr><td><strong>Hater Fuel<\/strong><\/td><td>Low<\/td><td>Nuclear<\/td><\/tr><tr><td>*Source: NYU study tracking commuter rage faces.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>CASE STUDY: THE DUMPSTER THAT OUTPERFORMED GOOGLE ADS<\/strong><br>Client:&nbsp;<em>RAT KING RECORDS<\/em>&nbsp;(Queens punk label)<br>Tactic: Pasted 77 album posters INSIDE dumpsters near venues.<br>Result:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>224% spike in Shazam searches during garbage pickup hours<\/li>\n\n\n\n<li>3 dumpsters tagged by rival bands (free co-branding)<\/li>\n\n\n\n<li>1 arrest (not us; a fan tried stealing the dumpster)<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Gen Z would rather trip over your poster than scroll past your ad. Billboards are tombstones. Instagram ads? Digital tumbleweeds. Meanwhile, our alley campaigns average&nbsp;47% recall&nbsp;(vs. digital\u2019s 2.8%). Here\u2019s why concrete murders algorithms: THE&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6128,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[339],"tags":[],"class_list":["post-6126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streetposter"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/streetposter.com\/index.php?rest_route=\/wp\/v2\/posts\/6126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/streetposter.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/streetposter.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/streetposter.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/streetposter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6126"}],"version-history":[{"count":1,"href":"https:\/\/streetposter.com\/index.php?rest_route=\/wp\/v2\/posts\/6126\/revisions"}],"predecessor-version":[{"id":6127,"href":"https:\/\/streetposter.com\/index.php?rest_route=\/wp\/v2\/posts\/6126\/revisions\/6127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/streetposter.com\/index.php?rest_route=\/wp\/v2\/media\/6128"}],"wp:attachment":[{"href":"https:\/\/streetposter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/streetposter.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/streetposter.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}