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+49 30 24041420

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BILLBOARDS ARE DEAD. LONG LIVE THE ALLEY

Why Gen Z would rather trip over your poster than scroll past your ad. Billboards are tombstones. Instagram ads? Digital tumbleweeds. Meanwhile, our alley campaigns average 47% recall (vs. digital’s 2.8%). Here’s why concrete murders algorithms: THE ATTENTION ECONOMY’S DIRTY SECRET: MetricBillboardsStreetPostersEye Contact1.5 sec9 sec*Recall11%47%Hater FuelLowNuclear*Source: NYU study tracking commuter rage faces. CASE STUDY: THE DUMPSTER THAT OUTPERFORMED GOOGLE ADSClient: RAT KING RECORDS (Queens punk label)Tactic: Pasted 77 album posters INSIDE dumpsters near venues.Result: 224% spike in Shazam searches during garbage pickup hours 3 dumpsters tagged by rival bands (free co-branding) 1 arrest (not us; a fan tried stealing the dumpster) ...

July 14, 2025
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HOW TO TRESPASS (LEGALLY*): THE ART OF WHEAT-PASTE PERMISSION

Spoiler: It’s not trespassing if you’re “beautifying urban decay.” Cities are littered with walls begging for rebellion. But before you dunk that brush in wheat paste, know this: getting caught is for amateurs. Here’s how we hit high-traffic zones without cuffs: THE HOLY TRINITY OF LEGALLY-GRAY WALLS: Condemned Buildings: City’s already written them off. Slap your art where the rats party. Construction Barricades: Developers won’t buff until the crane leaves. Exploit their timeline. Utility Boxes: Municipal property = slow removal. Pro tip: paste OVER the “Post No Bills” sign. OPERATION GHOST PROTOCOL (AKA THE 3AM WINDOW):Cops patrol dinner rushes and rush hours. They don’t patrol existential dread hours. At 3:11AM: Wear black (obviously) but carry a hard hat. Looks “official.” Park a block away. Never let your getaway car become evidence. Use silent paste. Yes, glue can squelch if you’re sloppy. WHEN COPS ROLL UP: “Just testing adhesion for a public art grant, officer!”(Works 83% of the time. Have a fake City Parks Dept email drafted on your phone.) ...

July 14, 2025
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