WHEN YOUR POSTER STARTS A RIOT (AND OTHER SUCCESS METRICS)

WHEN YOUR POSTER STARTS A RIOT (AND OTHER SUCCESS METRICS)

If they’re not screaming, you’re wallpaper.

Campaign success isn’t clicks. It’s chaos. We measure ROI in:

• Police takedown notices
• Local news panic segments
• How many times your design gets bootlegged

CASE STUDY: OPERATION EAT THE MAYOR
Client: FAKE STREETWEAR BRAND “MUNICIPAL GREED”
Tactic: Wheat-pasted 500 faux-protest posters citywide with slogan: “EAT THE MAYOR // $ALE ENDS NEVER.”
The Fallout:

• Trending on Reddit as “proof of class war”
• 3 real protests adopted the slogan
• Mayoral staffer seen peeling one off (the ultimate compliment)

HOW TO ENGINEER A RIOT (STEP-BY-STEP):

1. Phantom Sourcing: Never link to a real site. Use a burner IG.
2. Design Triggers: Use municipal color palettes (makes it feel “official”).
3. False Flags: Paste near rival brands to spark turf wars.