BILLBOARDS ARE DEAD. LONG LIVE THE ALLEY

BILLBOARDS ARE DEAD. LONG LIVE THE ALLEY

Why Gen Z would rather trip over your poster than scroll past your ad.

Billboards are tombstones. Instagram ads? Digital tumbleweeds. Meanwhile, our alley campaigns average 47% recall (vs. digital’s 2.8%). Here’s why concrete murders algorithms:

THE ATTENTION ECONOMY’S DIRTY SECRET:

Metric	Billboards	StreetPosters
Eye Contact	1.5 sec	9 sec*
Recall	11%	47%
Hater Fuel	Low	Nuclear
*Source: NYU study tracking commuter rage faces.

CASE STUDY: THE DUMPSTER THAT OUTPERFORMED GOOGLE ADS
Client: RAT KING RECORDS (Queens punk label)
Tactic: Pasted 77 album posters INSIDE dumpsters near venues.
Result:

• 224% spike in Shazam searches during garbage pickup hours
• 3 dumpsters tagged by rival bands (free co-branding)
• 1 arrest (not us; a fan tried stealing the dumpster)